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Our 
Story

Get to Know Us

Successful Coaching was founded to provide exceptional quality consultancy, research and training to charities and social enterprises as well as the public sector. Founded by charity and social enterprise expert, Anna Day FRSA, our goal is to act as a reliable, trusted partner to charities to help them achieve their research, training and consulting goals.

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Our Consultants are hand selected for assignments based on their expert knowledge, aptitudes and skills. Our team are friendly, expert and happy to work as part of your team and autonomously to achieve successful research, training, consultancy. Overall, we pride ourselves on working expediently and diligently to serve charities to improve their work in helping serve their causes.

Our Team

Successful Coaching is led by a team of experienced, expert, professionals who are passionate about providing the best training and research for charities and corporate companies.

Our Team

Meet Our Coaches

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Anna Day FRSA MSc MCIOF and GWLN Fellow

CEO and Founder

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I am a charity expert who has over 13 years experience in leading charities up to £2m turnover and managing staff teams up to 170, and over twenty in the sector. I have raised over £24m for charities (largely small, local causes) whilst working largely part time in the sector. I focus on getting results fast for charities who might need turnaround support, diversifying their income, or provide interim management solutions when things go wrong. I generally specialise in charities with turnovers of less then £2m. I coach and train CEO's. I am a qualified coach, hypnotherapist and training towards a Level 4 qualification in Counselling and Psychotherapy. I was a CEO for over 10 years for local, national and international causes.

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I also have teams of allied consultant professionals who work alongside me to do this, who are trusted experts in the field. 

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Simon Green

Organisational Culture Coach

Simon is a skilled charity leader with 20+ years / significant experience in the public, private, and not-for-profit sectors. 

 

Described as a humble, visionary and compassionate leader Simon led a complete transformation of his charity from a struggling homelessness service into a thriving social business offering the best possible trauma-informed and asset-based services to young people who have experienced homelessness. 

 

Simon has extensive experience in the following areas:

 

•            Building a strong organisational culture with clear values and behaviours, including establishing Psychological Safety

•            Building a Psychologically Informed Environment using resident-led approaches

•            Building and growing a thriving staff team, including managing challenging staff issues through building trust and healthy conflict

•            Vastly improving customer experience, including the Power of Moments

•            Developing future leaders

•            Leading networks

•            ‘Developing up’ – improving Board effectiveness

•            Managing staff performance effectively, including challenging colleagues

•            Leading and managing large-scale capital development projects

•            Responding to crisis, including dealing with significant funding cuts

•            Establishing a highly effective fundraising function (raising c. £3m in first 4-years)

•            Establishing new social enterprises, including a conferencing service, nursery and café

 

Simon is a qualified coach and is passionate about supporting leaders to find their feet and build their confidence and expertise by helping them work through their challenges to achieve their goals. 

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Jessica Wiggins

Group Coaching and Team Development Coach Associate

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Jess Wiggins is an Associate Coach with us. She was formerly Deputy Head of a successful law firm & has over 15 years Leadership & Management experience. She is also a qualified Coach & Group Coaching Facilitator. Jess' vision is for business to be used as a force for good & she uses this vision to support Leadership & Coaching expertise to support Leaders of  charities to drive the growth, change & impact the world so desperately needs.
 

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Roz Knox

Therapist

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I experienced Hypnotherapy for myself in 2015 for severe anxiety. I was astounded by the effects of looking within myself to heal past trauma. I then embarked on a personal journey of self discovery and have trained extensively in a vast amount of therapeutic skills, and continue to do so with CPD. Wanting to pay this forward to help others to heal, while working as a dementia carer I opened my own private practice in 2016 and have since helped all manner of ages from all walks of life with fears and phobias, anxiety and depression, PTSD, and past trauma.


I am incredibly proud of my role as a dementia carer, especially through the pandemic. I am also incredibly proud of my  time spent volunteering for the crisis text line, talking to people anonymously on the brink of self harm and suicide. I have the skills of personal  experience, qualifications and expertise in creating an empathic bond with others, including clients. I use my organizational and good time keeping skills to reach others in a professional therapeutic setting internationally via zoom.  It is my key value to reach and help others to live their lives to the fullest in order for them to feel content, happy and empowered. 

 

Meet Our Researchers and Associate Consultants

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Nicola Upton

Nicola has 20+ years experience in leadership, in large and small charities. Nicola has served as a CEO and Director leading service delivery, fundraising, and public engagement. She has led multiple change programmes including strategic transformation and restructure.

Nicola has substantial experience in organisational design, staff development, governance, HR, strategy and finance, and social enterprise, and is a qualified and experienced trainer and facilitator.

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Nicola is committed to supporting charities to improve their resilience and capacity, and to help to answer the ‘knotty questions’ they have with practical, achievable solutions. Nicola takes pride in providing advice, mentoring, and coaching with warmth and a focus on supporting others to discover their strengths.

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 Cris Alonso DrPH, MPH, CPM

Research Associate- Specialist in reproductive justice and public health

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Dr Cristina Alonso is an expert consultant, midwife and Harvard educated Doctor of Public Health with 20 years of experience developing local solutions for complex global health issues, leading government policy change to grassroots implementation. Cristina is skilled at developing community based participatory research methods and turning results into meaningful action. Her ability to build trust and adapt to communities she works with is grounded in cultural rigour, an understanding of the inherent capacity of vulnerable communities to be resilient and aims to uncover solutions to complex problems. Cristina deeply believes that the knowledge, values, and creativity of marginalised groups, including youth, must inform research, quality improvement and policy.

Cristina is also skilled at building government and community-based partnerships to identify health equity problems, create meaningful solutions, and systematise processes for sustainability. Cristina enjoys hands-on work, which has meant she has dedicated the last 23 years to working within healthcare systems to ensure justice, dignity, and equitable access to quality care. Cristina currently works with organisations to develop strategic plans that address persistent health inequities. She has worked in diverse settings including Afghanistan, Mexico, Guatemala, Honduras, and the United States. After founding birth centres in Mexico, she worked with international organisations to establish and implement standards of care for quality improvement in perinatal health. During the COVID-19 pandemic she conducted ground-breaking research on the importance of social and economic networks within immigrant communities in the United States that informed the successful vaccine outreach strategy that targeted communities of colour. Her research and policy design during the pandemic was awarded “Outstanding Dissertation Award” by the Doctor of Public Health Coalition.

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Georgie Whiteley MRes BA Dip Psychology (in progress)

Research Georgie Whiteley has 8 years’ experience in research, having worked for Girl Effect, where she set up and managed a digital peer research programme for adolescent girls in Bangladesh delivering research for leading NGOs such as CARE, BRAC, UNFPA, Nutrition International and Population Council.  She also piloted and evaluated a new research app in Nigeria, which enabled girls to self-report via their mobile phones. Her recommendations were adopted in the second iteration of the product. In addition to this, she went on to become a Senior Researcher at Nesta, where she led a research programme with senior policy makers in Europe exploring the future of work.

 

She also managed international research agencies to produce an evaluation of training in Northern Europe and built a relationship with the Digital Skills Partnerships Department of Culture, Media, and Sport, which led to a research commission. She went on from this to become Young Women’s Trust’s Research Lead where she produced a research report on the effect of Coronavirus on young women’s work and mental health to support lobbying which was covered widely in national media including the Mirror and the Guardian. She set up and designed a digital peer research programme for young women.

 

Since becoming a freelance researcher, she has designed a series of successful research projects which includes; Research on exploring using media to change norms for adolescent girls Girl Effect and the Gates Foundation; Designing and conducting qualitative research with low income families to inform the design of programmes to encourage reading with children for Book Trust. She also analysed a national survey with carers and produced a report that will be published to support campaigning and policy work for Carer’s Trust, amongst many other pieces of research conducted throughout her time as Consultant. Georgie is training as a Psychotherapist

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Pankaj Upadhyay MBA

International development research associate

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Pankaj has over 15 years  executive director with 15+ years of experience across practice, advisory, teaching, and research in entrepreneurial projects with a sustainability focus. Vast strategic
experience, both in India and globally, in building complex, multi-stakeholder partnerships, with a robust and dynamic ability to bring vision to reality. An extraordinarily articulate, analytical and accomplished practitioner and academic with proven, demonstrable experience of achieving wide scale social change, and executing successful sustainable development programmes both in India and globally.

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Pankaj is deeply passionate about animals and wants to open an animal sanctuary one day.

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Isla Haigh

Senior Consultant

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Senior charity professional with over 22 years’ experience in managing complex international programmes, risk and social impact. In her most recent role as a consultant, she has led on separating out a charity’s governance structure and assets, shaping strategy, driving new processes, managing change, designing online platforms, database management, training, and establishing M&E frameworks to ensure that charities are having the impact that they strive for. She is also a qualified coach.

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